After Sally discovered it a couple of years ago, we started sending it to each other every week. One of us would text our version of it, and then the other would reply with her version of it. We do this pretty much every Thursday and it…never gets old. As Sally put it, “I feel like Thursdays were already just conceptually great, but in a way that we didn’t as a culture fully appreciate until Friday Jr. was invented.”
We also can’t get over the idea of calling the day before a different day “junior,” and have taken to applying the underlying logic to many other dates and events. Consider this: Christmas Eve is actually Christmas Jr. (And December 23 is Christmas Eve Jr.) Saturday is Sunday Jr. and May is Pride Jr.
The junior convention has caught on in our bigger friend group, and our partners now use it regularly too. (My favorite Friday Jr. exchange was the time I texted Sally the Bitmoji — fairly early on in our FJ history, if I recall correctly — and she replied that at the exact moment my text came through, her wife had said, unprompted from across the room, “Hey girl — it’s Friday Jr.” )
I enjoy Bitmoji unironically; I like texting, but sometimes it’s hard to communicate “I received your message, and I feel neutral-posi toward its contents” without having tone and body language to rely on. And if you text a lot, there are only so many times you can say “ooh” in reply to something before you start to worry it looks like you’re not paying attention. A well-deployed Bitmoji helps! Also, a lot of my friends have mentioned that they find Bitmojis are particularly helpful for communicating with parents — particularly parents whose first language isn’t English — and other family members.
I asked Sally to share her thoughts on Bitmojis as I was working on this, and here’s what she said:
"Sometimes Bitmoji express feelings that I otherwise wouldn't know how to express — like you know that joke where people are like ‘what is the German word for [complex feeling with five different distinct constituent feelings]’? This is a thing Bitmoji do SO well — encapsulate feelings comprised of a cool 5-6 distinct feelings.
For example you have 'I H8 U' with a pic of your Bitmoji smiling gleefully. You have 'I helped' and one of the E's is backwards which is perfect for expressing 'I tried to help and I fucked it all up, my bad, but give me credit for helping.' Then you have the ones where the Bitmoji is doing the reaction WITH the emoji of that reaction — so like laughing so hard you're crying and one hand is on the laughing-so-hard-you're-crying emoji.
Also the fact that there are three different versions of a hump day Bitmoji — so that you can express exhaustion, elation, or perseverance — is truly amazing because those are the three ways to feel about Wednesdays which I didn't realize till Bitmoji told me!
The other thing they are amazing for is if you are communicating with someone who REALLY GETS YOU, you can use a weird Bitmoji and the person will so get the spirit in which you mean it. It just gives you another way to express yourself."
I would love for some enterprising tech journalists to do a deep dive on how Bitmoji designs happen — the main people responsible for them, which ones are the most popular, which ones users hated, which ones caused the most internal debate, etc. — and I would love to know who is responsible for our beloved Friday Jr. and what inspired them.
Until then, happy Friday Jr.! ✨